This data was collected by YouGov on behalf of the mobile marketing company Upstream. It is the result of a survey of more than 2,000 users in the UK. They tend to be relatively ahead on the adoption rate of mobile technology. Check it out and feel free to leave some comments and let us know what you think the future of mobile marketing will be.
Check out more mobile marketing information or watch some funny videos that offer some social proof of the coming storm of mobile media right here at TurnUp Local.
Key takeaways here are
• Users tend to be mixed on what they acceptable in the area of mobile marketing
• Most marketing professional are still trying to figure out mobile
• Smartphone users are more open to mobile marketing
• Text messaging is still king for mobile marketing
• Make sure to provide true value if you plan on leveraging mobile
Mobile marketing is just starting to take off in the U.S. but can no longer be ignored by marketers. According to Forrester Research mobile advertising spend will reach more than $1 billion this year. Online advertising is still the big kauna when it comes to ad spend. With all advertising avenues crossing between search, social and mobile having a strategy in place to leverage them all is more important than ever.
You can get graphic here: http://paidcontent.co.uk/article/419-infographic-trends-in-mobile-marketing/
Comments
Post has no comments.