Soon many small business owners will be asking themselves. Which is more important a Google Places Page or a Facebook Page? The smart move for now is both. If your a small business owner and just starting out it's much easier to just claim your Google Places Page to get started. However if you want to engage your customers you will need a Facebook Page, these pages are now indexed by Google too. Both now provide a location based application where users can find local small businesses, but which one is going to win out in the location battle? Good question … Even Twitter now has a location option and with others like Foursquare and Booyah one thing is for sure it's all about location, location, location.
Both Google and Facebook's location services are organizing information based on location that they will provide for their users at the click of a button. Both are advising businesses to advertise with them to target the businesses local audience using online ads and real-time results right to a users mobile device. This use to be Google's game but recently Facebook been getting into the action, in a big way.
With the recent launch of Facebook Places it places them squarely in competition with Google. Google was the king of selling relevant ads with search results. Now Google faces a huge challenge in keeping it's market share as Facebook can now pull information on friends, pages, groups to find relevant content for it's users and advertisers. One more little thing to throw into the mix is that Facebook's 500 million users are invisible to Google. It's not like Google has not been on Facebook's heals trying to develop it's own social service however Facebook just has quite a jump on them.
Since both are after the advertising dollar, the competition is heating up between the two. Google may have the upper hand for now with more than $35 billion a year being spent by small businesses on Google advertising. This competition between the two is just getting started. Both are saying it's a big market place and there is room for both but who really
There is a bit of a twist that Facebook brings to the table. Facebook has taken a page from the other mobile applications out there that are GPS based and allow users to check in and see businesses around them. This allows the user to notify friends when they arrive, leave comments on service, food and can also show adverts from local businesses in the area.
Google on the other hand puts the control of the content the user can see in the business owners hands by letting them claim their business and create a Google Places Page. Business owners can add a description, hours of operation, coupons, photos, videos and control what the end user see. Of course Google knows where the visitors to the pages are from and they too can run advertisements of services based on location.
With billions of local searches being done a month on Google and Facebook already having 500 million users there is little question the location competition in going to something to keep an eye on in the future.
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