A guide to local search optimization for the small business owner. Helping businesses direct more customers to their businesses by using mobile marketing, local search and general online marketing.
With small business owners finding it a challenge to get more customers these days. There just may be some help, from Facebook no less. Not for every business but for a lucky few Facebook will be helping them spread the word for free. You know how the saying goes, "There's no such thing as a free lunch." It is however a gesture that will surely make Facebook more money than it gives away.
Facebook announced a program to help small businesses build brand awareness and reach new customers using the platforms vast social network.
Here's what Facebook's COO, Sheryl Sanderberg had to say, "Our goal is to give small businesses a boost by helping them find customers the way possible — through friends."
Facebooks plans to give away $10 million in advertising to 200,000 business starting in January. What that really amounts to is 50 bucks per business of Facebook ads. I have seen these $50 Facebook vouchers around for awhile. How much traction can a small business owner for this amount? Let's just say it will get them out of the gate.
Google has been doing this successfully for years it's no wonder Facebook decided to jump on board and give it a go to compete with the search giant for the small business owners advertising dollars. With the use of social sites on the rise this will no doubt be a successful campaign for Facebook.
Will Facebook be able to take away from Google's massive pay-per-click profits? Probably a bit. Facebook advertising has been around for a bit but is not quite as slick as the big G.
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