Web experience vital to mobile marketing success
Many companies now recognize the important role content marketing can play in a mobile campaign. And for businesses exploring mobile marketing, it is just as important they be able to provide a rich web experience through site speed, as well as content.
As a recent study from Compuware discovered, consumers have high expectations when it comes to the mobile web. In a survey of more than 4,000 mobile users from around the world, nearly half of respondents indicated they wouldn't return to a website if they had trouble accessing it from their phones. Additionally, 57 percent said they wouldn't recommend a website to others.
Read the rest here: http://www.brafton.com/news/web-experience-vital-to-mobile-marketing-success
How social media is changing the dynamics of the mobile market
Social media is changing many of the dynamics of the mobile market, not least by the sheer weight of traffic the networks have to carry. Something has to change.
The launch of major new cloud services like Apple’s iCloud - and similar services from Amazon and Google are putting huge extra strain on the mobile phone operators.
The boom in apps, social media, video and now music subscribers will at least triple demand for mobile data this year (according to analyst Nielsen). All these users will expect rich content and instant gratification. If and when Google Plus captures the imagination, that will only intensify the problems.
Great read … get it here: http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=21689&Title=How_social_media_is_changing_the_dynamics_of_the_mobile_market
Expert: Tracking, analytics key to mobile marketing
The meteoric rise of smartphones has proven to be boon for many companies' online marketing strategies. However, as one industry observer recently noted, some legwork is needed for a mobile marketing campaign to be fully effective.
Writing for MarketingProfs, Mongoose Metrics director of marketing and content Kathleen Colan asserted that web analytics and call tracking are necessary to monitor the effectiveness of a mobile marketing campaign.
No surprise on this one but you can read the rest here: http://www.brafton.com/news/expert-tracking-analytics-key-to-mobile-marketing
Local SEO: 10 Tips for Ranking in Your Area
Here's one just for those who haven't read any articles like this before a quick 10 tip on local seo… from the fine folks over at Search Engine Watch.
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.
For example, “plumber in London” or “offices in Oxford” will be less competitive than simply “plumber” or “office hire.” If you provide services to a specific area, then read on for my 10 top tips.
Read it here: http://searchenginewatch.com/article/2096689/Local-SEO-10-Tips-for-Ranking-in-Your-Area
Mobile, Deals & Payments: Closing the Local Loop
A term increasingly buzzing throughout the local media space is “closing the loop.” This culminates the past two years of mobile advancements, recent excitement around local deals, and finally the emergence of mobile payments.
In June, this column examined the steps Google is taking in this direction, through its Wallet and Offers products. Together these will close the loop on search and other advertising where Google hangs its hat, by tracking “post click” offline purchases.
Since the Wallet/Offers combo punch, we’ve seen a few other examples of mobile, deals and payments coming together to close that local loop. It’s the holy grail of local (and of search), and it’s only just beginning to take form.
Read the rest here: http://searchenginewatch.com/article/2097856/Mobile-Deals-Payments-Closing-the-Local-Loop