Can you guess what is "The Most Valuable 4" of Real Estate in the World"? Go ahead take a stab at it. What did you come up with? Let me give you a hint it's not on the ground at all, it's in your hand right now. That's right your mobile phone
There are more than 5 billion cell phones in the world. That's more than the total number of PCs and TVs put together. If your business is not trying to take full advantage of new mobile marketing technologies like SMS text marketing, your missing out on a huge opportunity.
Entrepreneurs and business owners should follow the best practices for mobile marketing
and treat that 4" of real estate like diamonds or gold. Don't mess around being cute or silly just get right to the point and make sure to offer some value with every mobile marketing campaign.
Make sure to research your competition, new campaigns and engagement techniques. This will help businesses create better mobile campaigns as well as track your results. In most cases just starting a mobile marketing strategy now will give your business an edge on the competition. However this will not last for very long. Now is the time to take action.
There's a reason why many people call 2011 the year of mobile
. Right now companies that are developing mobile strategies are going to be the big winners. Those that apply the "wait and see" approach are going to be playing catch up or spending big dollars to get on pace. Just take a look at a few mobile marketing case studies
The mobile phone is a very personal device, it reaches an audience where they are and often within minutes not hours or days. Mobile response rates are typically five times those of comparable web campaigns, and several tools exist that gives advertisers transparent control of both cost and return on investment.
The cost of experimenting with mobile is low compared to most traditional media. This is attractive to skeptics. Very often they come back for more after experiencing firsthand what mobile marketing can do for them in terms of customer response rates and ROI.
Those who can refine their mobile strategies now will be better prepared in the future to dominate the "Most Important 4" of Real Estate in the World." It's a small space so get there first. Start a mobile campaign now and start benefiting from this new frontier.
and Local Search Optimization
from TurnUp Local