Personally I not only think mobile advertisings time has come, it's about to explode. All the signals are pointing in that direction.

 Here's what searchengineland.com had to say; "…it is growing at comparable rates to the adoption of smart phones and pads. We’re talking at least doubling every year for the next five years, with mobile actually becoming the dominant mode of online advertising by 2015. Put another way, that means mobile ads will grow from about a 15% share today to more than 60% in 2015, according to Gordon Borrell, CEO of Borrell Associates."

 When it comes to "local search" mobile devices are phasing this out as a search segment since location is implied when a mobile user searches with their mobile device. Not that "local" is just going to go away anytime soon it will simply be implied on most searches.

As for as traditional media advertising goes, they are on their death bed. Newspapers, radio, TV or any offline media for that matter are trying to find alternate revenue streams to support their efforts. If you think this will hurt Google, well you better think again. It seems the search giant will only gain ground when it comes to mobile searches. Research has shown that 97% of mobile search spend goes to Google, with the remaining scant 3.2 percent going to Bing and Yahoo.

Google CEO Eric Schmidt recently admitted mobile is growing “faster than expected” and blowing all of his company’s internal projections out of the water. As it now stands, Google says that mobile search queries are responsible for approximately 15% of all search volume across every category.

 If that's not a signal that mobile is about to explode well heck I don't know what is...

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

Step 1: Admit you are powerless without SEO and that your online marketing has become unmanageable.

Step 2: Believe that a power greater than yourself is needed to optimize your website for rankings and conversions.

Step 3: Make a decision to turn your website and online marketing strategies over to the care of an SEO, as you choose to hire him/her.

Step 4: Let your SEO make a searching and fearless inventory of your website.

Step 5: Admit to your SEO, yourself, and your developers the exact nature of your website’s wrongs.

Step 6: Be entirely ready to have your SEO fix these website defects.

Step 7: Humbly ask God to remove your tunnel vision and “I know better than you” biases, and trust that your SEO knows their stuff.

Step 8: Review your SEO’s list of all website marketing violations and be willing to correct those which they cannot.

Step 9: Correct all violations immediately, except when doing so will disrupt your success during critical seasons. Do those things when disruption will be minimized.

Step 10: Continue to allow your SEO to take inventory of your site and, when new issues are found, promptly fix said issues.

Step 11: Seek, through SEO/PPC and Social Media, the improvement of your conversion rates, and return on investment. Continue to build communication with your online marketer and give them the power to carry out their recommendations.

Step 12: Have a financial awakening as a result of these steps, and carry the message of value your SEO/M has provided through continuous recommendations throughout the business community.

This was originally posted on Search Engine Guide but I thought it was hysterical an decided to post it here too... Check them out at http://www.searchengineguide.com/