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There are thousands (maybe millions) of people on the Internet
searching for a local businesses just like yours EVERY DAY.

TurnUp Local

A guide to local search optimization for the small business owner. Helping businesses direct more customers to their businesses by using mobile marketing, local search and general online marketing.

All You Need To Know About Local Search

Drew Barnes - Saturday, August 13, 2011
These infographics have been around awhile but do a great job of representing all of the aspects of local search, reviews, social media and mobile. It's enough to make just want to turn around and just walk the other direction but what would be the fun in that. 

These are full  sized graphics for easy consumption with out the need to click for a bigger size. 

They are pretty self explanatory (warning you may experience a bit of dizziness) enjoy ...

1. Daily Deals
Daily Deal Inforgraphic 

Presented at SXSW by James Moran, CEO of Yipit, a daily deals aggregator

2.The Deal Map

Local Daily Deals

Originally post on: http://www.thedealmap.com/infographic/

3. Local Business Web Equity

If  you haven't seen the next one. Where have you been?




From Mike Blumenthal via a post about Owning Your Local Web Equity

4. Small Business and Social Media

Social Media and Small Business

See the original from BIA Kelsey here: Social Presence vs. Activity: Cracking the ‘How Much Is Too Much?’ Question


5. Mobile and Local a Powerful Combination



Powerful graphic and makes quite a case for mobile marketing doesn't it. You can see the orignal here: The Power of Local Mobile Search



6. Review Ecosystem




Great little graphic from Andrew Shotland you can see the original here: Local Reviews Ecosystem


7. Local Search Ecosystem

Another great graphic to check out is one from GetListed.org. If you havent seen it yet — what are you waiting for! Probably the most informative graphic of the bunch. This is especially true for business owners who keep hearing about citations but have no idea how or where to get them. This little gem will get you started off no problem.

Heres the link — A Closer Look at the Local Search Data Providers


Hope these where helpful or just exploded your head either way it's an educational experience. 

This Week in Mobile Marketing

Drew Barnes - Friday, July 15, 2011
This week in Mobile...

Mobile Driving the Next Big Power Play in Local Deals

CHANTILLY, Va.--(BUSINESS WIRE)--Executives from leading mobile solutions providers Foursquare, Loopt, Shopkick and Yelp will talk about how the daily deal and group buying segment will move into its next phase during BIA/Kelsey’s July 18-19 conference, Deals 3D: The New Local Value Chain. BIA/Kelsey, adviser to companies in the local media market, has been actively tracking the accelerated penetration of mobile in the daily deal ecosystem and will report on how mobile advertising is taking new forms, including more “instant” deals to consumers.

“In this ‘Act II’ of deals, people should understand how mobile will drive all new models for deal sourcing, distribution and economics. The mobile segment at Deals 3D will be entirely devoted to this subject.”

“We’ve known for some time that daily deals and group buying are evolving rapidly, and now this year we’ve seen mobile push this even further,” said Mike Boland, senior analyst and program director of BIA/Kelsey’s Mobile Local Media practice. “In this ‘Act II’ of deals, people should understand how mobile will drive all new models for deal sourcing, distribution and economics. The mobile segment at Deals 3D will be entirely devoted to this subject.”

Read the full article here: http://www.businesswire.com/news/home/20110708005727/en/Mobile-Driving-Big-Power-Play-Local-Deals



Mobile shopping to triple by 2015, study shows

A new study from Juniper Research shows that mobile payments are expected to surge during the next four years. As the trend unfolds, businesses can rely on mobile content marketing to increase visitor traffic to their websites and encourage mobile purchases.

According to the report, mobile transactions will reach $670 billion by 2015, up from $240 billion this year. These figures, Juniper noted, include mobile payments for goods and services, money transfers and near-field communication transactions, which essentially enable one's mobile device to function as a credit card.

Read the full article here: http://www.brafton.com/news/mobile-shopping-to-triple-by-2015-study-shows



Rising tablet sales highlight new mobile marketing opportunities

A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong. This indicates the time is ripe for businesses to expand the efforts from traditional online marketing campaigns to ones that incorporate mobile content marketing as well.

According to the report, global shipments for media tablets slipped 28 percent on a sequential basis in the first quarter of 2011. This decline is largely due to strong sales during the holiday season of 2010, as well as overall economic conditions.

Read the full article here:

http://www.brafton.com/news/rising-tablet-sales-highlight-new-mobile-marketing-opportunities



Forrester: Mobile marketing must be contextual

Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.

Forrester vice president and principal analyst Julie Ask asserted that the mobile experience is a highly contextual one, meaning that mobile marketing strategies must cater to the individual, rather than the masses, to be most effective. With this in mind, Ask asserted that mobile marketing must consider an individual's situation, preferences and attitudes, which highlights the importance of local relevancy and social advocacy to mobile content.

Read the full article here: http://www.brafton.com/news/forrester-mobile-marketing-must-be-contextual


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