This week in Mobile...
Mobile Driving the Next Big Power Play in Local Deals
CHANTILLY, Va.--(BUSINESS WIRE)--Executives from leading mobile solutions providers Foursquare, Loopt, Shopkick and Yelp will talk about how the daily deal and group buying segment will move into its next phase during BIA/Kelsey’s July 18-19 conference, Deals 3D: The New Local Value Chain. BIA/Kelsey, adviser to companies in the local media market, has been actively tracking the accelerated penetration of mobile in the daily deal ecosystem and will report on how mobile advertising is taking new forms, including more “instant” deals to consumers.
“In this ‘Act II’ of deals, people should understand how mobile will drive all new models for deal sourcing, distribution and economics. The mobile segment at Deals 3D will be entirely devoted to this subject.”
“We’ve known for some time that daily deals and group buying are evolving rapidly, and now this year we’ve seen mobile push this even further,” said Mike Boland, senior analyst and program director of BIA/Kelsey’s Mobile Local Media practice. “In this ‘Act II’ of deals, people should understand how mobile will drive all new models for deal sourcing, distribution and economics. The mobile segment at Deals 3D will be entirely devoted to this subject.”
Read the full article here: http://www.businesswire.com/news/home/20110708005727/en/Mobile-Driving-Big-Power-Play-Local-Deals
Mobile shopping to triple by 2015, study shows
A new study from Juniper Research shows that mobile payments are expected to surge during the next four years. As the trend unfolds, businesses can rely on mobile content marketing to increase visitor traffic to their websites and encourage mobile purchases.
According to the report, mobile transactions will reach $670 billion by 2015, up from $240 billion this year. These figures, Juniper noted, include mobile payments for goods and services, money transfers and near-field communication transactions, which essentially enable one's mobile device to function as a credit card.
Read the full article here: http://www.brafton.com/news/mobile-shopping-to-triple-by-2015-study-shows
Rising tablet sales highlight new mobile marketing opportunities
A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong. This indicates the time is ripe for businesses to expand the efforts from traditional online marketing campaigns to ones that incorporate mobile content marketing as well.
According to the report, global shipments for media tablets slipped 28 percent on a sequential basis in the first quarter of 2011. This decline is largely due to strong sales during the holiday season of 2010, as well as overall economic conditions.
Read the full article here:
Forrester: Mobile marketing must be contextual
Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most effective.
Forrester vice president and principal analyst Julie Ask asserted that the mobile experience is a highly contextual one, meaning that mobile marketing strategies must cater to the individual, rather than the masses, to be most effective. With this in mind, Ask asserted that mobile marketing must consider an individual's situation, preferences and attitudes, which highlights the importance of local relevancy and social advocacy to mobile content.
Read the full article here: http://www.brafton.com/news/forrester-mobile-marketing-must-be-contextual